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The domain states the following, "Melexis Second Generation Triaxis Programmable Non-Contact Position Sensors Simplify Limitless Linear, Rotary And 3D Applications." I analyzed that the web page also stated " Triaxis sensors are small, capable of high temperature operation and can include sophisticated bus and interface electronics directly on chip." They also stated " The magnetic coupling of the signal means no physical contact and no wear items for virtually infinite life. Melexis Q1 2015 results - Continued growth." The meta header had Hall-effect Position Sensors as the first search term. This keyword was followed by Sensorless BLDC Motor Drivers, led drivers, and rfid tags which isn't as urgent as Hall-effect Position Sensors. The other words they uses is microelectronic integrated systems. semiconductor is also included and might not be understood by search engines.